5 Strategies for Recruiting Sales Staff That Understand Social Selling
Social media has become one of the most mainstream facets of our society. People look to their networks on social media for product and vendor recommendations. Plus, it’s an easy way for people to connect one-to-one with businesses. In a world where remote work has become the “norm” due to COVID-19, it’s more important than ever to ensure that your sales team is proficient in social selling.
But what does social selling really mean? Social selling is the process of developing relationships (mostly through the use of social media channels) as part of the sales process. Social selling often takes place on networks like LinkedIn, Twitter, and Facebook, but can also take place either online or offline.
The goal of social selling is to ultimately identify prospects in a target industry, by using a platform like LinkedIn, Facebook, and/or Twitter, to align products and services and increase the likelihood of closing the sale. Knowing how to identify and find potential buyers is a skill that must be developed over time.
Social sellers are adept at maximizing their social media presence to target the right customers, build relationships, and secure repeat business as a result. So where do you find effective salespeople proficient in social selling?
Here are five strategies that companies can consider when looking for sales staff adept at social selling: