Preparing for a virtual career fair is quite different than getting ready for an in-person recruiting event, but there are some similarities. What we know about the most successful online recruiting events is that they are the result of careful planning.
Because virtual career fairs are by nature a fast-moving event, it’s ideal for recruiters to prepare answers to the most frequently asked questions from candidates. Many recruiters actually type out responses ahead of time, making it easier to copy and paste replies during chats with curious candidates.
This time-saving strategy helps virtual career fairs move quickly, and shows candidates you’re just as serious about the recruiting process as they are. What kinds of questions should you be prepared to answer? Candidates often want to know about benefits and company culture when they are deciding which potential employers to pursue, so be sure to prepare responses on those topics in addition to questions about the specific job requirements.
Another consideration for prepared responses: keep them as succinct as possible. Many candidates will be joining your virtual career fairs from mobile devices, on which shorter messages are easier to read and respond to. Anything you can do to keep the candidate’s experience a top priority will help your event be more successful.