God love agency recruiters, they never moved away from cold calling. But many corporate recruiters have lost the skill.
There is a magic that happens when a Recruiter goes back to the basics of leveraging referrals and picking up the phone (or text or however people like to be talked to today).
There is already a recruitment marketing philosophy that subscribes to the idea of candidates as consumers.
Consumers desire relationships. The wham-bam-thank-you-ma’am type of recruiting gives our industry a bad name. Anyone reading this has probably received a spam email about a job they are over or underqualified for. That type of unsolicited connection rubs a consumer the wrong way. The consumer wants to know who they are dealing with.
Think about your own life. A consumer likes to use the same mechanic, hairstylist or barber, auto dealership, HVAC tech, pool guy, personal lawyer, accountant, etc.… The consumer wants to do business with someone who knows their preferences. There is no reason why a candidate can’t see a talent acquisition professional as “their recruiter”.