But here’s the problem.
Let’s say a sales development rep (SDR) is given access to an AI-connected sales platform. The AI is supposedly the all-knowing holy grail of this new program the company just bought, so the SDR is probably tempted to do less research.
Now the SDR blasts out 1,000 AI-qualified emails as opposed to 500 personalized cold emails. Because he did twice the work in less time, we’re supposed to see that as a benefit.
But is it?
What if the 1,000 nets 2-3 “leads” or demos, but the 500 would have netted 10-15 because of the research-driven personalized approach?
Quality always beats quantity in email prospecting.