For Greater Access, Look To Talent Curators Or 'Super Connectors'
Of course, creatives have been working in communities for a while now — essentially curating themselves by partnering with others who do complementary things, bypassing recruiters and pitching businesses directly.
Some are really successful. But plenty struggle to win enough work, or high-profile work, because they don’t have visibility, connections or enough credibility. Not many big brands or agencies are willing to take a risk on talent that hasn’t been "preapproved" or vetted by sources they trust — yet they still want and need their genius. And given traditional recruiters work for the companies paying their commissions to "fill jobs" — not cultivate talent — creatives risk falling through the cracks.
Without a doubt, I believewhether you’re an individual, startup or established brand or agency, it’s critical to be super-connected to a tribe that can feed you. Having a talent curator or "super connector" at the heart makes a big difference. This is that person in your network who knows everyone, intuitively sees where there’s compatibility, chemistry and mutual need, and acts as a bridge, pairing people in the community together or creating places they can meet.
If you need a talent curator to help grow your tribe, I recommend looking to your network for someone who has inside access to influential people and companies, and a deep knowledge of the creative landscape and its unique characteristics. The best talent curators are just as interested in getting to know your company culture, or what drives you personally, as they are in your portfolio or job description.
I see two things very clearlyin today’s new environment: Traditional recruitment is dead. More importantly, failing to embrace a more connected, equal and modern way of working will be just as fatal for our business results and creative output. The greatest returns often come from quiet revolutions.