Turn down the pressure
Textio has also found that the way you talk about next steps in your recruiting mail changes the likelihood of getting a reply. Messages that close with presumptive language that pins candidates into specific dates and times for follow-up – like “Let’s have a phone chat Thursday at 4:00 pm” or “Can you reply to me by tomorrow morning?” – are more likely to go unanswered.
On the other hand, inviting candidates to events at specific dates and times works great – having a team happy hour Thursday at 4pm? Go ahead and invite the candidate in your message. As is common in language, context is everything – and you can’t guess ahead of time where “Thursday at 4pm” is going to get the response you’re hoping for. Only having data at very large scale can tell you what works.
Some of the language that leads to the highest response rates from candidates may not seem intuitive, but when you track the effectiveness of text from tens of thousands of real-world recruiting mails, some surprising linguistic patterns are bound to emerge. There are millions of combinations of words and phrases that will lead you to more recruiting mail success; this is just a quick glimpse into what’s working right now.
The important thing to remember is that the words you use actually make a difference in how people respond to you. You’re asking someone to make a major life decision about where they want to be in their career. Take your time and be thoughtful about how you approach them, and you’ll have a better shot at starting a real conversation.
*All figures, unless otherwise stated, are from a survey run by Google Inc. Total sample size was 1037 US adults, ages 18-65. The survey was carried out online in March 2018.